The 2024 Comcast Advertising Report was designed to help simplify the complexity that buyers and sellers are facing today as TV viewing continues to shift.
Content is moving across screens and devices, but TV advertising—in all its forms—continues to thrive and drive results across all sections of the marketing funnel. However, reaching audiences has become more complicated. Advertisers have known for years now that good creative is not enough; today, it’s critical to have a holistic approach to advertising that balances good data, good media, and good technology, along with simple ways of activating all three.
This third annual report analyzes data insights from across Comcast Advertising, including FreeWheel, our advertising technology platform, and Effectv, our advertising sales division, to offer a unique perspective into what has been working for advertisers in 2024 and what will help them move the needle in 2025.
Download The 2024 Comcast Advertising Report for actionable insights to inform your 2025 advertising strategy.
