Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.
Every generation is watching—but they’re watching differently. Understanding these nuances can unlock smarter campaign planning and richer brand connections. Whether it’s binge-watching, channel surfing, or second-screening, the opportunity for advertisers to engage viewers is everywhere but they need to know where to look.
This report takes a deep dive into the viewing habits of Gen Z, Millennials, Gen X, and Baby Boomers—uncovering how each generation interacts with traditional and streaming TV. Backed by robust insights, this guide offers actionable recommendations to help advertisers harness the full potential of multiscreen TV to drive reach, engagement, and impact across every age group.
Download Reaching Multigenerational Audiences now to discover how to turn generational insights into multiscreen impact.
