EffecTV Logo
  • WHY US
    Audience Focus

    Reach the right audience with the right message at the right time.

    Comcast Advantage

    Utilize data from a preeminent TV distributor.

    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER
    Audience Targeting

    Find potential customers and reach them across all screens.

    Addressable Advertising

    Reach your audience with precise, household-level targeting.

    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE
    Agencies & National Brands

    Run multiscreen campaigns that deliver audiences at scale.

    Small & Medium Businesses

    Easily advertise on TV and streaming to generate results.

    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS
    Research & Reports

    Discover analyses about audiences, data, and more.

    Videos & Webcasts

    Watch and listen to our insights in action.

    • Blog
    • Industry Councils
    • All Insights
  • COMPANY
    Media Kit

    Learn all about us and how we drive results for you.

    About Us

    Comcast Advertising combines the best of digital with the power of TV.

    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
search icon call phone number
GET STARTED
  • WHY US

    WHY US

    • Audience Focus
    • Comcast Advantage
    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER

    WHAT WE OFFER

    • Audience Targeting
    • Addressable Advertising
    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE

    WHO WE SERVE

    • Agencies & National Brands
    • Small & Medium Businesses
    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS

    INSIGHTS

    • Research & Reports
    • Videos & Webcasts
    • Blog
    • Industry Councils
    • All Insights
  • COMPANY

    COMPANY

    • Media Kit
    • About Us
    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
  • Search

    Search

Research and Reports

Winning Strategies: Advertising Lessons from the 2024 Election Cycle

The 2024 election cycle ended by hitting another record-breaking amount in political advertising spend – reaching nearly $11 billion. While it shows no sign of slowing down, advertisers are more challenged than ever when it comes to reaching potential voters as they fragment across more screens and platforms.

Research and Reports

The Local Advertiser's Guide to Addressable TV Advertising

Addressable TV advertising is growing as a complementary strategy for multiscreen TV advertising, as it provides more efficiency, accuracy, and accountability than traditional TV advertising alone.

Blog

Reaching the Light TV Viewer

In the early days of addressable TV advertising, it was best known as a tactic for niche advertisers to reach precise audiences. If national TV delivered too much waste against a narrow target, addressable TV advertising offered a new solution.

Videos and Webcasts

Addressable Advertising Provides Granular Targeting 2024 Election

Chris Vail, VP, Political Sales at Comcast Advertising shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.

Videos and Webcasts

How Political Advertisers Can Harness Addressable TV Advertising to Reach Voters

With November quickly approaching, candidates are doubling down on their advertising efforts to make sure they are reaching voters and potential voters. With viewership fragmented across screens, platforms, and devices, it is becoming more difficult for all advertisers to confidently target, engage, and create impact with voters where they are engaging with premium content.

Blog

Why Streaming Isn’t Enough to Reach Voters in a Cross-Screen World

The race to November is in its final stretch and it’s more important than ever for political advertisers to be able to reach potential voters. According to AdImpact, the overall 2023-2024 election cycle is predicted to be the most expensive to date, with over $10 billion projected in ad spend.

Blog

Breaking Through the Noise: Advertising during an Election Year as Non-Political Brand

The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate.

Blog

The Auto Industry Has Changed; Your Advertising Strategies Should Too

The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.

Blog

Four Ways Political Advertisers Should Be Using Addressable TV Advertising in 2024

Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.

Blog

Why John Wanamaker is Still Right About What's Wrong with Marketing

Marketers have always struggled to understand the true ROI of their advertising campaigns. In fact, John Wanamaker’s poignant quote from the early 1900s, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is just as relevant today as it was then.

  • 1
  • 2
  • Last
Subscribe to our content

Stay up to date on the latest insights, events, and resources

Thank you for subscribing!

Follow us:

Call us: 1 (888) 877-9799

COMPANY
  • About
  • Careers
  • Leadership
  • News & Press Releases
  • Office Locations
  • Contact Us
  • Site Map
RESOURCES
  • Manage Communications
  • Comcast Ad Delivery
  • Media Kit
  • Pay My Bill
PARTNERS
  • FreeWheel
  • Comcast Business
  • Xfinity.com
  • Ampersand
  • Industry Councils
LEGAL
  • Privacy Policy
  • Your Privacy Choices
  • Web Terms of Service
  • Advertiser Terms & Conditions
  • Production Terms & Conditions
  • Ad Content Guidelines
  • CA Notice at Collection

© 2025 Comcast Advertising. All rights reserved.

Speak with an advertising expert directly
1 (888) 877-9799