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Blog

Four Reasons Why Women's Sports are a Slam Dunk for Marketers

For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.

Videos and Webcasts

The Evolution of TV Advertising: 3 Ways to Optimize Your Auto Marketing Strategy

At this year’s ASOTU CON, Dawn Williamson, Comcast Advertising Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.

Blog

How to Enhance Your 2024 Political TV Advertising Strategy

In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.

Blog

Benefits of Long-Term Advertising for Brand Building

How does a consistent multiscreen TV strategy fill your sales funnel? Is always-on marketing right for you? Check out our insights & tips for your campaign.

Blog

What to Know About the Premium TV Advertising Ecosystem

More than nine out of 10 advertisers expect to maintain or increase spending in streaming and free ad-supported streaming TV (FAST) over the next 12 months, according to the second annual Comcast Advertising Report.

Research and Reports

The 2023 Comcast Advertising Report

Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.

Videos and Webcasts

ANA Webcast Recaps TV Viewership Report Findings

Travis Flood, Comcast Advertising's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.

Blog

Two Keys to Effective Creative

According to a consumer survey and analysis conducted by Comcast Advertising Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.

Blog

TV Generates More Consumer Recall and Purchase Intent

For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?

Blog

Holiday Programming Across Screens [Infographic]

It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.

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