Live sports keep audiences on the edge of their seats all year long. In fact, around 88% of Comcast households watch live sports throughout the year, and these households spend an average of 23 hours per month watching live sports.
Super Bowl ad opportunities come at a premium – topping $8M for a 30 second spot – limiting the brands that can align with the big game. But that doesn’t mean your brand message can’t find opportunities with similar impact when it comes to reaching the right set of viewers.
Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel.
It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.
Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond.
In the early days of addressable TV advertising, it was best known as a tactic for niche advertisers to reach precise audiences. If national TV delivered too much waste against a narrow target, addressable TV advertising offered a new solution.
Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial. 2024 is shaping up to be the most expensive election cycle of all time. An estimated $10.7 billion in political ad spending is predicted across presidential, congressional, gubernatorial, and down-ballot races.
As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages.