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Videos and Webcasts

Webinar: The Evolving TV Landscape

Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.

Videos and Webcasts

Data Builds Brands “In Other Words…”

Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.

Research and Reports

The Halo Effect: TV Drives Digital

The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.

Research and Reports

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.

Research and Reports

The TV Viewership Report For 2H 2020

In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.

Research and Reports

The TV Viewership Report For Q2 2020

The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.

Research and Reports

TV’s Impact on Consumer Behavior During COVID-19

The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.

Research and Reports

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.

Research and Reports

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.

Research and Reports

Understanding Asian American Audiences and How to Reach Them

The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.

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