There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.
Anthony Jingoli, Regional Director of Automotive at Effectv, shares his vision for the auto industry at the National Auto Dealers Association Show.
Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.
In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.
An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.