An analysis of a cross-platform campaign for a community college shows how viewing that extends across content and devices delivers results.
Automotive consumer behaviors are evolving against a backdrop of high demand, low supply, and even lower levels of customer loyalty. Automotive advertisers and marketers should ask themselves three questions when it comes to TV-OTT convergence...
Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party or third-party? One of the most challenging choices is how to make the most of video advertising – that is, how to balance traditional TV (the “old” way) with streaming (the “new” way).
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Learn about streaming's role in a comprehensive video advertising strategy. The report published by Comcast Advertising's Agency Leadership Council highlights consumer survey data, agency leader perspectives and more to reach a singular conclusion: the most effective advertising campaigns combine TV and streaming.
In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
As consumers stream more content to their devices of choice, Over The Top (OTT) has become more and more important for advertisers to use as a marketing channel. Learn more in our latest white paper.
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.