Watch Amy Nisenson, VP Sales for Comcast Advertising & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to The TV Viewership Report produced in March.
Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
Watch Pooja Midha & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
As new streaming platforms and apps enter the multiscreen TV landscape, viewers have many options when it comes to accessing content. With traditional TV and streaming convergence and consumer choice at an all-time high, advertisers must adapt their strategies to find and reach their audiences effectively.