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Research and Reports

The 2022 Comcast Advertising Report

Learn how to optimize your streaming & TV advertising strategies with new insights from the Comcast Advertising Report, based on data from 20K+ Effectv campaigns, platform insights from FreeWheel and more.

Dan Sinagoga
Blog

Maximizing the Impact of Your TV Ad Dollars in ’22

There are still unknowns about how the midterms will play out, but 1 thing is certain: '22 will see 1 of the largest spends on TV/digital advertising ever recorded during a midterm year.

Blog

Multiscreen Campaigns Deliver for Political Advertisers

Based on data insights from a dozen political advertiser campaigns with over 500 million impressions delivered, Effectv found that linear TV and streaming work better together to deliver audiences and reach voters.

Physical copy of The TV Viewership Report - 2H '21
Research and Reports

The TV Viewership Report For 2H 2021

In this issue, the latest data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Get the latest data and insights to drive advertising campaign success.

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