In response to the coronavirus health crisis, the death of George Floyd and the unrest seen in communities across the country, companies and brands all over the world are taking a stand on racial inequality and social injustice. Some are getting it right, but others are struggling to find the right tone. Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? This webcast will explore how top brands and agencies have navigated being both vocal and culturally aware.
The Culture Conversations webcast series explores the nuanced issues and opportunities affecting the marketing community. Industry thought leaders share their insights on a range of topics. Watch episodes on demand