Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.
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For many, the return of pumpkin spice lattes is more than just the start of fall—it’s a prologue to the holiday season. For advertisers, this seasonal shift marks a pivotal moment—the chance to connect with consumers early, build awareness, and drive consideration before the holiday rush sets in.
Local advertisers continue to face a familiar challenge: how to reach the right audience without wasting precious ad dollars. That’s where addressable TV advertising comes in—not as a buzzword, but as a proven tactic that’s within reach for brands of all sizes.
From Awareness to Action: Proving TV’s Efficacy in Driving Results Throughout the Purchase Funnel
Premium Video Performance: Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver
Winning Strategies: Advertising Lessons from the 2024 Election Cycle
The Local Advertiser's Guide to Addressable TV Advertising
