Reaching voters is becoming increasingly challenging as media consumption fragments and voter attention splinters. On top of that, there is a growing distrust of messaging on social media platforms, which is leaving some advertisers to rethink where they show up.
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Millennials have experienced every major shift in the modern media landscape. They sat in front of the TV for weekly episodes, embraced streaming when Netflix evolved beyond DVD rentals, and were the first generation to adopt digital video platforms like YouTube.
Brands have always known that both traditional TV and streaming drives reach and awareness, but more than ever they are seeking capabilities that show performance for their advertising investments.
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