Separating Myth from Reality: The True Value of an Impression
Advertisers are investing more money in video than ever. But that spend is now tied to a nagging question: where is the ad actually running, and does it even matter?
The Summer of 2026 delivered no shortage of must-watch moments. As one standout season comes to a close, a new wave of sports and seasonal content is poised to keep viewers engaged through the rest of the year.
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Advertisers are investing more money in video than ever. But that spend is now tied to a nagging question: where is the ad actually running, and does it even matter?
Reaching voters is becoming increasingly challenging as media consumption fragments and voter attention splinters. On top of that, there is a growing distrust of messaging on social media platforms, which is leaving some advertisers to rethink where they show up.
Reaching Voters When It Matters Most
Cannes Lions 2026: Three TV Advertising Takeaways for Brands
Why Sports Advertisers Can’t Afford to Take This Summer Off
Attention, Engagement, and Results: The VAB Breaks Down How Premium Video Works Harder for Advertisers
