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Tailgates & TV: Why College Sports Make Sense for Advertisers

While viewers can typically find sports content throughout the year, fall sports have viewers glued to their TV screens every week – with 58% of sports impressions in 2024 generated in the fall. Most people think of the NFL when they hear fall sports, but it goes beyond that, with college sports accounting for 61% of sports viewership in the U.S..

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Reaching Multigenerational Audiences
Research/Report

Reaching Multigenerational Audiences

Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.

From Pumpkin Spice to Purchase Intent: 4 Things You Need to Know to Beat the Holiday Rush
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From Pumpkin Spice to Purchase Intent: 4 Things You Need to Know to Beat the Holiday Rush

For many, the return of pumpkin spice lattes is more than just the start of fall—it’s a prologue to the holiday season. For advertisers, this seasonal shift marks a pivotal moment—the chance to connect with consumers early, build awareness, and drive consideration before the holiday rush sets in.

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Why Addressable TV Should Be the First Step in Your 2026 Media Plan

Read more about Why Addressable TV Should Be the First Step in Your 2026 Media Plan
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From Awareness to Action: Proving TV’s Efficacy in Driving Results Throughout the Purchase Funnel

Read more about From Awareness to Action: Proving TV’s Efficacy in Driving Results Throughout the Purchase Funnel
Research/Report

Premium Video Performance: Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver

Read more about Premium Video Performance: Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver
Research/Report

Winning Strategies: Advertising Lessons from the 2024 Election Cycle

Read more about Winning Strategies: Advertising Lessons from the 2024 Election Cycle

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