Research/Report

The 1H 2025 Multiscreen TV Advertising Report

As content and viewers continue to shift between screens and platforms, a multiscreen TV approach has become a non-negotiable for advertisers looking to maximize reach and impact. The 1H 2025 Multiscreen TV Advertising Report reveals how advertisers are driving action through multiscreen campaigns.

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Baby Boomers Aren't Tuning Out—They're Tuning in Differently
Blog

Baby Boomers Aren't Tuning Out—They're Tuning in Differently

Despite holding over half of the nation’s wealth, Baby Boomers are often left out of the advertising conversation. Only 10% feel seen by the brands in ads they watch—yet they remain some of the most loyal and attentive viewers across both traditional TV and streaming platforms.

Tailgates & TV: Why College Sports Make Sense for Advertisers
Blog

Tailgates & TV: Why College Sports Make Sense for Advertisers

While viewers can typically find sports content throughout the year, fall sports have viewers glued to their TV screens every week – with 58% of sports impressions in 2024 generated in the fall. Most people think of the NFL when they hear fall sports, but it goes beyond that, with college sports accounting for 61% of sports viewership in the U.S..

Blog

Opening the Right Door: How Comcast Advertising’s New Campaign Puts Clients First

Read more about Opening the Right Door: How Comcast Advertising’s New Campaign Puts Clients First
Immersive Story

The Sports Replay: A Campaign Analysis of Sports Advertising

Read more about The Sports Replay: A Campaign Analysis of Sports Advertising
Blog

Why Addressable TV Should Be the First Step in Your 2026 Media Plan

Read more about Why Addressable TV Should Be the First Step in Your 2026 Media Plan
Research/Report

Premium Video Performance: Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver

Read more about Premium Video Performance: Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver

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