Three professionals. Zero line of sight to revenue. We filmed them so you can avoid becoming them. Watch their stories and learn how Outcomes+ can replace their assumptions with campaign performance clarity.
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Advertising has never been short of things to measure. Clicks. Views. Likes. Engagement. Impressions. And, apparently, fire emojis.
“The CEO responded with four fire emojis.”
Jane Johnson
Chief Attention Officer
The CEO may have loved the post, but the CFO has some follow-up questions.
“The AI says we're making great progress.”
Marge Masters
Agentic Sales Lead
The model says everything is going as planned. But nobody remembers the plan.
“I have a favorite advertising metric: emotional velocity.”
Steve Quala
Head of Marketing Algorithms
Emotional velocity is trending up. We’re still determining what that means.
Measurement Theater is Comcast Advertising’s playful take on an industry that can sometimes mistake having more metrics for having more answers. Because while vanity metrics can make a campaign look busy, the measures that really matter are the ones that tell you whether advertising actually moved the business forward. That’s why we created Outcomes+: to move beyond the theater of measurement and help advertisers connect media investment to real, meaningful business outcomes.
Papa Murphy’s
Papa Murphy’s used data insights to reach its local target audience, delivering:
4.8X iROAS
$57.7K in incremental sales
Harbor Nissan
Harbor Nissan’s targeted, multiscreen campaign led to:
+24.6% higher new vehicle sales
4,815 new leads
MINI Cooper
MINI Cooper used Outcomes+ to reach underexposed households, driving:
2.7X lift in brand favorability
2.2X lift in brand recommendation intent
Mastercard
Mastercard found that advertising across traditional TV and streaming drives:
3X ROAS
+7.3% increase in sales
Outcomes+ helps advertisers find the right audiences, reach them across traditional TV and streaming, and prove that their advertising investments led to real business results. Built on Comcast’s deterministic data foundation, industry-leading measurement partnerships, and AI-driven capabilities, Outcomes+ unifies audience intelligence, activation, and attribution in one connected solution.
Chat with us to discover how Outcomes+ can help drive results across the full funnel, from brand lift and purchaser intent to store visits and leads.
