As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players.
We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.
By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.
With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.
Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.
FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.
AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.
Content is moving across screens and devices, but TV advertising—in all its forms—continues to thrive and drive results across all sections of the marketing funnel. However, reaching audiences has become more complicated.
Read More
Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Read moreResearch shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns.
Syno International, a global leader in data solutions and consumer insights, today announced a strategic partnership with Comcast Advertising, an international leader in media, technology and advertising, to transform TV measurement across the advertising industry.
Scott Weisenthal will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape
Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
