Audiences have access to more premium TV content than ever before. But, as it proliferates across platforms and services, viewers are finding that the discovery process for new content is fragmented and frustrating. New research has found that 65% of viewers across the U.S. and Europe are spending more than 6 minutes searching for new content per viewing session.
Read MoreSyno International, a global leader in data solutions and consumer insights, today announced a strategic partnership with Comcast Advertising, an international leader in media, technology and advertising, to transform TV measurement across the advertising industry.
Scott Weisenthal will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape
Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
Integration with TransUnion empowers agencies and brands with a better understanding of high-value audiences to drive better reach and results with addressable TV advertising