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You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.
When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.
With all the new and evolving ways consumers can watch streaming content, advertisers are faced with more options on where to focus their advertising messages. A somewhat newer entrant to the space, free ad-supported streaming TV (or F.A.S.T.), is a form of over-the-top (OTT) TV and is one of the fastest growing streaming platforms.
Learn about TV viewership & ad buying trends to optimize your marketing, with new insights from the 2022 Comcast Advertising Report.
Have questions about common video marketing & streaming TV industry terms? Get up to speed on important definitions using this glossary.
With pressure mounting on the traditional auto dealer business model, Brendan Jackson, Senior Director of Automotive Strategy at Effectv, recently shared his thoughts and offered advice for auto dealers rethinking their advertising strategy.
Advertising creative can heavily influence or even determine car buyers' perceptions of automotive brands. To help auto marketers gain a clearer picture of how consumers respond to various creative ads, Effectv commissioned a survey.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner.