Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.
Local advertisers continue to face a familiar challenge: how to reach the right audience without wasting precious ad dollars. That’s where addressable TV advertising comes in—not as a buzzword, but as a proven tactic that’s within reach for brands of all sizes.
For many, the return of pumpkin spice lattes is more than just the start of fall—it’s a prologue to the holiday season. For advertisers, this seasonal shift marks a pivotal moment—the chance to connect with consumers early, build awareness, and drive consideration before the holiday rush sets in.
Comcast Advertising is proud to launch our new brand campaign – Your door to what works – a bold new story that puts our clients—and their successes—at the center.
As we move into the second half of 2025, advertisers are facing a familiar challenge: how to make the most of remaining budgets while laying the groundwork for a strong start to 2026. In this environment, addressable TV advertising isn’t just a smart addition – it’s a strategic imperative.
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. Attracting millions of viewers, live sports programming is the ticket to large, engaged audiences. And as more sports content shifts to streaming, new pathways open up for advertisers to reach their intended viewers.
Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals.
Television has always been a premier marketing channel for brands to reach audiences and build awareness. But the search for new customers has caused brands to turn to platforms like social media and its last-click attribution promise, forgoing the power of premium video for lower-funnel results.
According to recent reports, political ad spend continues its upward trajectory with the 2024 election cycle seeing the most spend in any cycle to date – hitting a record-breaking $11 billion.
With disposable income topping $950 billion – more than double what it was a few years ago – Gen Z is an audience not to be ignored. And while they have a smorgasbord of media options to choose from, this “digital-first” generation still regularly engage with TV.