Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
As much as the digital revolution has transformed entertainment, the engaging, lean-back, in-home experience of watching your favorite shows and movies on a big screen still holds a lot of sway. But “TV” is now multiscreen, delivering premium video programming from a wide range of sources: linear and on-demand channels, subscription streaming platforms, free streaming channels, internet video, and on and on.
For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to The TV Viewership Report produced in March.
Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
Watch Pooja Midha & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits.
If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.