For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to The TV Viewership Report produced in March by Effectv. And despite the popularity of time-shift viewing and the number of ad-free streaming services available, the majority of American viewers are still consuming plenty of what they consider “TV” with ads, much of it on a large display in their home.
Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments.
In this video series, Comcast Advertising leaders share their predictions for the future of advertising. Watch for their takeaways.
The world's top marketers share their focus for 2023 in this video recorded at ANA Masters of Marketing.
At an NYC event for Go Addressable, ad industry leaders spoke of the pace of adoption and scale of addressable advertising. Read on for more highlights.
Claudio Marcus, VP Strategy, Comcast Advertising, shares views on cross-media measurement, impressions, & more. Learn what marketers need to know for the future.
Comcast Advertising’s latest report, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience, explores how different types of ad exposures drive engagement and impact memory.
Get the latest insights, data and predictions to help you succeed in TV advertising’s complex ecosystem.
Watch a video interview featuring Michael Braunstein, lead of the LGBTQ+ employee resource group, OUT@Comcast Advertising, for a conversation on risk vs. reward and how brands can genuinely reach LGBTQ+ consumers.
Why More Advertisers (and Consumers) are Going F.A.S.T. highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.