Industry participants gathered to discuss the TV ad landscape at Comcast Advertising’s Agency Leadership Council and the FreeWheel Council for Premium Video meetings in New York.
In a report by Comcast Advertising's Agency Leadership Council, learn about streaming's role in a comprehensive video advertising strategy.
Read a MediaVillage column written by Marcien Jenckes, President, Comcast Advertising. In it, he suggests one of the considerations to foster and grow diversity, equity and inclusion (DE&I) should be to create a sense of belonging for all.
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
Read our new study on how cross-screen TV advertisers and marketers are approaching measurement in 2021.
Let’s take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.