With November quickly approaching, candidates are doubling down on their advertising efforts to make sure they are reaching voters and potential voters. With viewership fragmented across screens, platforms, and devices, it is becoming more difficult for all advertisers to confidently target, engage, and create impact with voters where they are engaging with premium content.
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. Attracting millions of viewers, live sports programming is the ticket to large, engaged audiences. And as more sports content shifts to streaming, new pathways open up for advertisers to reach their intended viewers.
As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages.
The race to November is in its final stretch and it’s more important than ever for political advertisers to be able to reach potential voters. According to AdImpact, the overall 2023-2024 election cycle is predicted to be the most expensive to date, with over $10 billion projected in ad spend.
In today’s diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success.
Gen Z students and professionals are coming into their own as a generational cohort, already commanding $360 billion in disposable income. As more and more Gen Zers enter the market, they are beginning to form brand loyalties and shopping habits that will last a lifetime.
Brand safety has emerged as a critical concern for advertisers. According to the VAB, a company’s brand reputation constitutes around 20% of its enterprise value – and with 80% of marketing professionals identifying brand safety as a major concern, the stakes are high.
In the ever-evolving landscape of television, free ad-supported TV (FAST) is quickly becoming a staple in many households across the nation. The shift towards FAST is unmistakable, with over half of streaming viewers (51%) expecting to spend more time with these channels in the coming year.
Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.
The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate.