Members of Comcast Advertising’s Agency Leadership Council provide their perspectives on 2020 priorities & opportunities related to addressable TV, convergence, and measurement.
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
Learn about what inspired The TV Viewership Report and how marketers can use the data and insights included within to fuel campaigns in the New TV ecosystem.