Voter Report Series: Valuable Insights for Your Political Campaign
Wondering how to advertise your brand? The answer lies in a strategic combo of traditional cable TV & streaming. Learn about multiscreen advertising today.
In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms.
As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.
The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
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Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
Marketers have always struggled to understand the true ROI of their advertising campaigns. In fact, John Wanamaker’s poignant quote from the early 1900s, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is just as relevant today as it was then.
For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.