As content and viewers continue to shift between screens and platforms, a multiscreen TV approach has become a non-negotiable for advertisers looking to maximize reach and impact.
The 1H 2025 Multiscreen TV Advertising Report reveals how advertisers are driving action through multiscreen campaigns—backed by data from 30,000+ campaigns and 30+ million households.
Inside the report:
- How multiscreen and addressable TV boost conversions
- Viewer behavior across traditional and streaming TV
- Budget allocation recommendations for traditional TV, streaming, and addressable TV
Download the 1H 2025 Multiscreen TV Advertising Report to unlock insights to boost campaign reach and performance.
You can view insights from previous reports here.
