The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.
As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.
More than nine out of 10 advertisers expect to maintain or increase spending in streaming and free ad-supported streaming TV (FAST) over the next 12 months, according to the second annual Comcast Advertising Report.
Building a strong brand is a multifaceted effort. It often begins with having the right people in place in each area of the organization. Achieving that takes a strong job recruitment plan.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to The TV Viewership Report produced in March.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.