Comcast Advertising is a one-stop shop for multiscreen TV advertising in a changing media world. We help advertisers reach the right people, eliminate waste, and actually measure what’s working.
At Comcast Advertising, we specialize in building brand relevancy while delivering sustainable business outcomes. Deliver your traditional TV and streaming ad during the biggest moments in sports, news, and live entertainment, and achieve measurable business results.
Attention is currency, so we invest where it matters most. We give you access to over 150 billion impressions annually across both traditional TV and streaming.
Seamlessly deliver your ad in premium environments and reach your audience during the moments that matter most, including during high-value programming like live sports, marquee events, award shows, news, and more.
Data excellence is in our DNA. We understand how people connect, watch, and buy, thanks to insights from our own first-party, deterministic data. This data is collected from real audiences, aggregated across 30 million Comcast subscriber households.
This helps us gain a full picture of your ideal viewer, so you can advertise addressably or target based on demographics, psychographics, and more. Our potential reach of 99 million U.S. adults,* including Comcast and non-Comcast homes, helps ensure you can easily reach your target audience.
* Estimate based on 2022 U.S. census of broadband subscriber households in Comcast-represented U.S. counties.
Bringing it all together is industry-leading technology from FreeWheel, part of Comcast Advertising. FreeWheel tech enables fast and accurate streaming and connected TV advertising, delivering more than 3 billion video impressions every day.
Finally, we partner with industry leaders to ensure you’re driving results and connecting your campaign to real business outcomes. We give you access to clear attribution tools and full performance results.
And our consultative team of experts is there to help you every step of the way.
Whether you’re looking for national brand advertising, local TV advertising, or anything in between, Comcast Advertising is your one-stop shop for a campaign that makes a measurable impact on your business.
Through multiscreen TV advertising, you can amplify your brand with the right audiences – so you can achieve results that matter. See how we can prove the impact of your campaign.
See the resultsMultiscreen advertising can help brands achieve:
more view time
higher brand recall
higher purchase intent
Comparison of an ad on a TV screen + a digital ad on a mobile device vs. two digital ads on a mobile device. Source: MediaScience, Comcast Advertising Study, March 2022, n=188.
We help clients all types and sizes reach their unique marketing goals. Whether you represent an auto dealer, a political campaign, or anything else, we can help you achieve success.
See how Comcast Advertising helped a local municipal authority engage its community
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Learn how Comcast Advertising helped Mastercard reach 3x return on ad spend through traditional and streaming ads.
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Discover how Easterns Automotive Group achieved 35% website conversions using Comcast's audience addressable TV advertising across D.C., Maryland, and Virginia markets in 2024.
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For many regional and local advertisers, growing their customer base isn’t always easy—especially when potential audiences are limited to specific DMAs or geographic areas. That’s where addressable TV advertising comes in.
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TV has always been a powerful tool for driving brand awareness, but measuring its performance across the funnel has typically been a challenge. Today’s advertisers need to be able to understand how all of their media investments are driving impact – including TV.
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Women’s sports have experienced a major surge in popularity over the last few years, and with its record-breaking viewership comes the ripe opportunity to connect with engaged audiences. 60% of sports fans said they would like to see more media exposure for women’s sports highlighting the major interest from viewers.
Read moreWhether you need more info or are ready to create a campaign, we’re here to help.