Comcast Advertising conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.
How do you engage Hispanic audiences with live theater that takes place before, during, and long after Hispanic Heritage Month? Comcast Advertising’s Effectv division and its client Broadway Across America have done just that in Boston. And the effort is expanding to other markets as well. MediaVillage’s Simon Applebaum recently connected with Stacy Griffin, Effectv’s Northeast Sales Manager, to get the campaign details and the results so far.
TV and streaming are redefining how marketers advertise. Learn how to optimize your strategy using the exclusive insights below.
Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Buyers today can skip to purchase without knowing a brand, get stuck in the consideration phase, or change their minds - just like hikers may take shortcuts, circle back, or wander off the path completely.
Advertisers increase reach, frequency, and immediate website traffic with the help of Effectv Audience Intelligence scheduling.
There’s no denying the workplace looks different these days with many companies adopting in person, virtual and/or hybrid options for employees who crave flexibility. Remote and hybrid work have replaced the in-office 9-to-5 workday in some cases, and people are changing careers, leaving their companies, and pursuing new ventures more frequently than ever before.
Based on data from more than 35,000 multiscreen advertising campaigns and Comcast aggregated viewership, this iteration of The TV Viewership Report offers insight into video consumption from the first half of 2022. Get the latest data on viewership and recommendations for maximizing your TV advertising reach.
During times of economic downturn, it’s critical that businesses think cautiously about how and where their spending is distributed. When economic challenges present themselves on a global scale, it’s important to recognize where your audience is and how to reach them. Whether it be through creative messaging or allocating funds to advanced TV advertising channels, continuing to invest in advertising remains a crucial component of maintaining brand awareness.
You’ve probably heard “consistency is key” – and it’s true! Consistency is fundamental to achieving many business goals and ultimate success. Effectv compiled data and insights from thousands of Effectv advertising campaigns, 400+ Effectv campaigns, and a handful of case studies to understand the benefits of consistency in TV advertising. Here’s what we found on the benefits of continuous TV advertising.
When it comes to effectively reaching households for political campaigns, combining linear TV and streaming delivers the greatest audience reach.