As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
In episode 5 of the “All Advertising is Local” video series advertising experts offer their insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
In these ever-changing times, we want you to know that we are in this together. Tune in to our bi-weekly webcast series designed to help business owners and marketers learn from industry experts and keep up with the latest viewing trends.
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
Highlighting Q1 2020 viewership data, this report provides an ongoing benchmark to help marketers use TV’s reach and precision to be more effective in delivering results.
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.