The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.
The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.
The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
TV consumption is on the rise, and at the same time “TV” has evolved from the physical device in the living room to refer to many different aspects of premium content viewing.
As consumers stream more content to their devices of choice, Over The Top (OTT) has become more and more important for advertisers to use as a marketing channel. Learn more in our latest white paper.
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.