TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.
During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.
There’s no question that Americans love to kick back, turn on the television, and cheer for their favorite sports team. Whether they’re watching football, baseball, hockey, or any of the other exhilarating matchups on TV, sports fans make for attentive and enthusiastic viewers.
Travis Flood, Comcast Advertising's Director of Consumer Insights, spoke on the state of viewership with the Association of National Advertisers. Watch the webcast for more.
According to a consumer survey and analysis conducted by Comcast Advertising Insights, there are two key puzzle pieces that will connect brands to their customers: emotion and information.
The world’s leading marketers recently listed several ‘must-do’ items to be successful in the year ahead.
For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one's favorite ads so memorable?
It’s the most wonderful time of the year and new research highlights the importance of holiday programming. Whether it’s watching a live holiday special on TV or streaming a classic Christmas movie from a mobile phone, holiday programming remains a fundamental way for advertisers to reach their audiences.