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Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.
Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.
The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.
As viewers find new ways to engage with video content, it is crucial for brands to diversify how they reach their audiences. Multiscreen TV advertising expands reach, but a well-informed multiscreen TV campaign optimizes reach and results.
Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.