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In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
Black Americans’ population and buying power are both increasing quickly. In a new mini report, learn what advertisers should know about Black consumers and viewers in the U.S.
We understand businesses may need some extra guidance navigating the current situation, and we’re here to help.
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.