Case studies

Our approach to targeting and delivering messages comes with a history of satisfied advertisers and hard numbers to back it up. Take a look at some of our standout stories.

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MINI car headlight with stripe
+35%

lift in new/used conversion rate (exposed vs. control)

Automotive

MINI USA’s cross-tier multiscreen strategy drives +35% lift in conversion rate

Learn how MINI achieved a +35% lift in new/used conversion rate vs. control using Outcomes+ by Comcast Advertising in a cross-tier multiscreen strategy.

Read case study Read MINI USA’s cross-tier multiscreen strategy drives +35% lift in conversion rate
A family eating pizza around a kitchen island
4.8X

iROAS

Restaurant

Mastercard-powered attribution proves 4.8X iROAS for Theo Agency client Papa Murphy’s

See how Theo Agency leveraged Mastercard‑powered attribution to prove that Papa Murphy’s multiscreen campaign with Comcast Advertising delivered a 4.8x iROAS.

Read case study Read Mastercard-powered attribution proves 4.8X iROAS for Theo Agency client Papa Murphy’s
3X

return on ad spend

Home Services

Mastercard study finds 3X ROAS from multiscreen campaigns

Learn how Comcast Advertising helped Mastercard reach 3x return on ad spend through traditional and streaming ads.

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+113%

lift in battery recycling

Other

TV advertising delivers a +114% boost in battery recycling

See how Comcast Advertising helped a local municipal authority engage its community

Read case study Read TV advertising delivers a +114% boost in battery recycling
Automotive

Circle Chevrolet Hyundai boosts sales +26% with multiscreen advertising

See how Circle Chevrolet Hyundai boosted both YOY sales and overall market share by running a targeted, multiscreen campaign with Comcast Advertising.

Read case study Read Circle Chevrolet Hyundai boosts sales +26% with multiscreen advertising
Media & Entertainment

Affiliated Media partnership earns +48% direct search traffic with multiscreen

Explore how Affiliated Media's multiscreen strategy boosted direct search traffic by +48% through a powerful partnership.

Read case study Read Affiliated Media partnership earns +48% direct search traffic with multiscreen
Retail

El Dorado Furniture boosts web traffic +15% with multiscreen campaign

See how El Dorado Furniture boosted full-funnel results beyond its footprint with Comcast Advertising and a cross-market multiscreen campaign.

Read case study Read El Dorado Furniture boosts web traffic +15% with multiscreen campaign
Political

EDGE Communications’ geotargeted campaign aids in +10p margin of victory for its candidate

Discover how EDGE Communications executed a geotargeted strategy to drive a 10-point margin of victory for its candidate in a high-impact campaign.

Read case study Read EDGE Communications’ geotargeted campaign aids in +10p margin of victory for its candidate

Recent insights

AI

Cannes Lions 2026: Three TV Advertising Takeaways for Brands

Read more about Cannes Lions 2026: Three TV Advertising Takeaways for Brands
Research

Why Sports Advertisers Can’t Afford to Take This Summer Off

Read more about Why Sports Advertisers Can’t Afford to Take This Summer Off
Research

Attention, Engagement, and Results: The VAB Breaks Down How Premium Video Works Harder for Advertisers

Read more about Attention, Engagement, and Results: The VAB Breaks Down How Premium Video Works Harder for Advertisers
Political

Reaching Voters When It Matters Most

Read more about Reaching Voters When It Matters Most