Case studies

Our approach to targeting and delivering messages comes with a history of satisfied advertisers and hard numbers to back it up. Take a look at some of our standout stories.

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A family eating pizza around a kitchen island
4.8X

iROAS

Restaurant

Mastercard-powered attribution proves 4.8X iROAS for Theo Agency client Papa Murphy’s

See how Theo Agency leveraged Mastercard‑powered attribution to prove that Papa Murphy’s multiscreen campaign with Comcast Advertising delivered a 4.8x iROAS.

Read case study Read Mastercard-powered attribution proves 4.8X iROAS for Theo Agency client Papa Murphy’s
+113%

lift in battery recycling

Other

TV advertising delivers a +114% boost in battery recycling

See how Comcast Advertising helped a local municipal authority engage its community

Read case study Read TV advertising delivers a +114% boost in battery recycling
3X

return on ad spend

Home Services

Mastercard study finds 3X ROAS from multiscreen campaigns

Learn how Comcast Advertising helped Mastercard reach 3x return on ad spend through traditional and streaming ads.

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Photo of woman checking tablet between two SUVs in a car dealership
+26%

sales in targeted ZIP codes

Automotive

Circle Chevrolet Hyundai boosts sales +26% with multiscreen advertising

See how Circle Chevrolet Hyundai boosted both YOY sales and overall market share by running a targeted, multiscreen campaign with Comcast Advertising.

Read case study Read Circle Chevrolet Hyundai boosts sales +26% with multiscreen advertising
Media & Entertainment

Affiliated Media partnership earns +48% direct search traffic with multiscreen

Explore how Affiliated Media's multiscreen strategy boosted direct search traffic by +48% through a powerful partnership.

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Retail

El Dorado Furniture boosts web traffic +15% with multiscreen campaign

See how El Dorado Furniture boosted full-funnel results beyond its footprint with Comcast Advertising and a cross-market multiscreen campaign.

Read case study Read El Dorado Furniture boosts web traffic +15% with multiscreen campaign
Political

EDGE Communications’ geotargeted campaign aids in +10p margin of victory for its candidate

Discover how EDGE Communications executed a geotargeted strategy to drive a 10-point margin of victory for its candidate in a high-impact campaign.

Read case study Read EDGE Communications’ geotargeted campaign aids in +10p margin of victory for its candidate
Legal

Knies, Helland & McPherson Law reach 57% of its target audience with multiscreen

KHM Law partnered with Comcast Advertising to promote two new Colorado offices, achieving an impressive 57% audience reach in the Denver community.

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Recent insights

AI

Award-Winning Strategies to Supercharge Your Midterm Campaign

Read more about Award-Winning Strategies to Supercharge Your Midterm Campaign
Research

2H 2025 Multiscreen TV Advertising Report

Read more about 2H 2025 Multiscreen TV Advertising Report
AI

Comcast Advertising at IAB NewFronts 2026: Building TV Performance for Every Marketer

Read more about Comcast Advertising at IAB NewFronts 2026: Building TV Performance for Every Marketer
Attribution

Three Partnerships That Are Redefining TV Advertising Attribution

Read more about Three Partnerships That Are Redefining TV Advertising Attribution