In today’s crowded media landscape, advertisers need to know that their marketing dollars are driving results. Yet performance is often measured only at the point of conversion, overlooking the moments that build awareness and influence action along the way.
That’s why Comcast Advertising is launching the next evolution of our biannual report. The Multiscreen TV Advertising Report is now the Multiscreen Performance Report. This new iteration examines how multiscreen TV advertising drives business outcomes across the entire buyer journey.
Based on aggregated Comcast Advertising first-party campaign data and outcome measurement from attribution partners Innovid, Clarivoy, and Mastercard, this report explores:
- The memory-building power of TV ads
- How multiscreen TV impacts website visits and consumer action
- Why TV is the flywheel that drives performance
Download the 1H 2026 Multiscreen Performance Report for insights on how traditional TV and streaming helps brands get noticed, build memory, boost consideration, and deliver results.