Summer is here and with it comes sun, fun, and a wealth of opportunities for advertisers to connect with sports fans. In fact, advertisers who air during summer sports programming reach 5.8X more households than those who only advertise at other times of the year.
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
Live sports offer something few other genres can: massive, real-time audiences that are deeply engaged. With 85% of fans preferring to watch games on TV over attending in person, it’s no surprise that sports accounted for 96% of the most-watched non-political programs.
With millions tuning into major sporting events, sports TV programming remains an effective way for brands to reach audiences—beyond just the biggest games. But are advertisers limiting their audience reach by reserving their budgets for specific sporting seasons?
Sports have long been considered premium content for publishers, advertisers, and viewers. And while the shift to streaming comes with fragmentation, it also creates more opportunities for advertisers to incorporate sports into their buys and reach viewers while they’re watching the content they love.
Sports content is consistently a valuable medium for reaching viewers, and advertising during games can help you reach the right audiences for your business. To determine what really works, Effectv analyzed sports and cross-platform ad exposure over a 12-month period.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
