Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others.
TV political ad spending is expected to reach up to $6.5B in 2026. Explore key trends and uncover where the biggest opportunities lie for campaigns.
There has long been a debate in the industry about what actually makes video content premium versus non-premium. At Comcast Advertising, we believe that modern premium video is content delivered transparently, in a trusted brand-safe environment, seen by real people within a high-quality viewing experience.
Learn how MINI achieved a +35% lift in new/used conversion rate vs. control using Outcomes+ by Comcast Advertising in a cross-tier multiscreen strategy.
New “Multiscreen Performance Report” connects attention, reach, consideration, and measurable action, finding that TV and streaming campaigns deliver 2X incremental return on ad spend