Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns
The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.
Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.
For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV with a new self-service TV ad buying marketplace powered by industry-leading ad technology from Comcast Advertising, and its Universal Ads platform.
Comcast Advertising is proud to launch our new brand campaign – Your door to what works – a bold new story that puts our clients—and their successes—at the center.
Despite holding over half of the nation’s wealth, Baby Boomers are often left out of the advertising conversation. Only 10% feel seen by the brands in ads they watch—yet they remain some of the most loyal and attentive viewers across both traditional TV and streaming platforms.
TV has always been one of the most powerful marketing tools for brands. Its sight, sound, and motion are what enables an advertiser to make an emotional connection with viewers – creating memories that turn into action. But the challenge with TV has always been, “How do we prove it?”
