The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.
Explore how Comcast Advertising helped 1st Bank of Sea Isle City achieve meaningful growth and a strong ROI for more than 20 years.
As highlighted at the recent IAB Playfronts event, many of today’s most sought-after audiences have lived their entire lives with gaming as a core portion of their entertainment menu, right up there with TV, movies, and music. Learn the three reasons why advertisers should reach gamers with multiscreen solutions.
The cookie demise creates a challenge for marketers who have relied heavily on third-party data to inform their strategies and they’ve been preparing for its deprecation ever since Apple and Google announced a plan to phase out third-party tracking cookies in 2020.
