The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
See how Central Bank of Utah's website saw an increase in visits using multiscreen tactics and custom creative.
See how Roby's Furniture & Appliance partnered with Comcast Advertising to reach potential shoppers across screens and geographies along Oregon's coast.
Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Comcast Advertising, talk big pivots & auto ad strategies for 2023.
Watch Amy Nisenson, VP Sales for Comcast Advertising & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.
As much as the digital revolution has transformed entertainment, the engaging, lean-back, in-home experience of watching your favorite shows and movies on a big screen still holds a lot of sway. But “TV” is now multiscreen, delivering premium video programming from a wide range of sources: linear and on-demand channels, subscription streaming platforms, free streaming channels, internet video, and on and on.
At this year’s ASOTU CON, Dawn Williamson, Comcast Advertising Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.
Wondering how to advertise your brand? The answer lies in a strategic combo of traditional cable TV & streaming. Learn about multiscreen advertising today.
