Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.
The race to November is in its final stretch and it’s more important than ever for political advertisers to be able to reach potential voters. According to AdImpact, the overall 2023-2024 election cycle is predicted to be the most expensive to date, with over $10 billion projected in ad spend.
Chris Vail, VP, Political Sales at Comcast Advertising shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.
With November quickly approaching, candidates are doubling down on their advertising efforts to make sure they are reaching voters and potential voters. With viewership fragmented across screens, platforms, and devices, it is becoming more difficult for all advertisers to confidently target, engage, and create impact with voters where they are engaging with premium content.
Join Comcast Advertising's Mario Jaramillo, Director of Political Sales, and Lie Mack, Sr. Political Sales Manager, as they discuss how to effectively reach Hispanic and Latino audiences and voters.
In this video series, Comcast Advertising leaders share their predictions for the future of advertising. Watch for their takeaways.
Artificial intelligence isn’t just another technology trend; it has the potential to fundamentally shift how businesses operate. The technology is being used to predict and prevent fraud, cybersecurity threats and operational disruptions...
Gen Z is often considered the first fully digital-native generation as many were born after Y2K. Many advertisers assume that given Gen Zer's obsession with social media and digital video clips, they don’t watch TV—but this is a misconception.
See how Advanced Renewable Solutions achieved +17% YOY growth with a standout multiscreen campaign and strategic execution.
