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It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick? ...
For years, audience numbers for local cable and local broadcast have been underreported, depreciating the power they hold in reaching viewers. Measurement based on “panel-only” data had resulted in an under-counting of audience and impression availability. ...
Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week. ...
Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond. ...
In the early days of addressable TV advertising, it was best known as a tactic for niche advertisers to reach precise audiences. If national TV delivered too much waste against a narrow target, addressable TV advertising offered a new solution. ...
